My Two Cents For School Publicists

Highland Park ISD conducted seminars today for the various campuses’ publicity chairs. I can’t speak to what was covered, since I wasn’t there. But if I had been, here’s what I would have contributed:

– Photos reproduce well in the paper when they’re at least 1 MB and/or 300 dpi.
– Some contributors embed photos in an email and put a caption beneath each photo. I prefer the contributors who send the photos as numbered attachments, then give me a list of captions that are numbered to correspond to the pics. That makes it much easier to keep track of who’s who.
– If you want a photographer to be credited by name, please tell me; we’re happy to do it. If you’d rather the photos be published without a credit, that’s fine too.
– The best email address to use is editor@peoplenewspapers.com. I inherited it from my predecessor, and my successor will inherit it from me one day.
– If you want my attention, don’t email or call on a Wednesday. That’s the day we send the paper to the press. On Wednesdays, I barely take calls from my wife, much less the general public.

I hope that helps. Please keep those contributions pouring in. The only reason we won’t publish them ASAP is a lack of space. When I took this job, then-editor Jason Heid told me every Park Cities resident should be able to pick up any issue of Park Cities People and see a face or name they recognize. That’s still my goal each week, and it can’t be accomplished without your help.