Sprinkles Ice Cream Debuts Willy Wonka-Style

The thinkers at Sprinkles are coming up with some pretty clever marketing. A few weeks ago, Sprinkles had Dallas abuzz about its cupcake ATM, from elected officials to TV personalities:

Tomorrow, the Sprinkles ice cream store opens at the Plaza at Preston Center — and it’s got a surprise up its sleeve:

Golden tickets will be randomly hidden inside 10 ice cream pints sold! Celebrate opening day with your chance to win one of ten $100 Sprinkles gift cards!

Can’t wait to see tomorrow’s Tweets proclaiming, “I’ve got a golden ticket!”

By Rick Lopez Aug. 15, 2013 | 1:00 pm | 4 Comments | Comments RSS
4 comments to "Sprinkles Ice Cream Debuts Willy Wonka-Style"
  1. Margaux @ August 16, 2013 at 5:42 am
    Should we/can we go tomorrow for “research?!” Pretty please!

  2. Elizabeth Ygartua @ August 16, 2013 at 9:41 am
    I second that plea.

  3. Sarah Bennett @ August 16, 2013 at 1:22 pm
    We just might “scoop” the competition. muahaha #badpuns

  4. MGBHStar @ August 16, 2013 at 8:23 pm
    I wish the Baskin Robbins was still open. No need of $5/scoop ice cream.

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