We've heard that more 2,200 coats were collected after only one day of the Keep Dallas Warm initiative, which is a partnership between our friends at Briggs Freeman Sotheby’s International Realty and St. Bernard Sports. Through Wednesday, St. Bernard Sports will give a $30 gift card (limit 10 per donor) for every gently worn winter coat dropped off at its Inwood Village store. Than means if you bring in 10 coats, you get $300 to spend in the store.
Update: Because the people of Dallas have been overwhelmingly generous, donating 3,600 coats so far, the gift card offer has been modified. The limit per donor is now three, not 10.