Sprinkles Ice Cream Debuts Willy Wonka-Style
The thinkers at Sprinkles are coming up with some pretty clever marketing. A few weeks ago, Sprinkles had Dallas abuzz about its cupcake ATM, from elected officials to TV personalities:
— Amanda Salinas (@AmandaSalinas) August 8, 2013
Park Cities Problem: Cupcake ATM out of service! pic.twitter.com/trFrKTBuG5
— Lee Kleinman (@LeeforDallas) August 11, 2013
Tomorrow, the Sprinkles ice cream store opens at the Plaza at Preston Center — and it’s got a surprise up its sleeve:
Golden tickets will be randomly hidden inside 10 ice cream pints sold! Celebrate opening day with your chance to win one of ten $100 Sprinkles gift cards!
Can’t wait to see tomorrow’s Tweets proclaiming, “I’ve got a golden ticket!”