Sprinkles Ice Cream Store Opening In August

I’d call this official. Time to stop eating sweets for a few weeks to prepare for the coming sugar overload. The new store will be in Preston Center adjacent to the cupcake store.

By Elizabeth Ygartua Jul. 23, 2013 | 5:32 pm | 11 Comments | Comments RSS
  • HP75

    And now we know why Baskin Robbins had to go?

  • 1Zima2Many

    HP75 – I’m sure you’re right, and I’ll be darned if I’m ever going to give any money to the store that was the cause of BR getting the boot.

  • M

    Agree with HP75. Wonder how they’re going to do an ice cream ATM? A $3+ cupcake that tastes like sawdust. I guess there’s no accounting for taste–literally.

  • TMC

    @1Zima2Many – you never know why stores leave. Seems like land lords always get the blame when a favorite store leaves but that’s just not always the case. Kind of unfair to blame Sprinkles for that. The BR franchisee might have wanted to move.

  • HP75

    TMC- Baskin Robbins owners stated emphatically in this paper that they wanted to continue where they were. More likely they were not able to keep pace with rising rents and Sprinkles Corp had what those commercial real estate guys lovingly call “stellar financing”. Bleh.

  • TMC

    @HP75 – I hear ya. I just think that land lords have a right to get the rent they want/need to make economic sense. If they raised the rent and BR had been at a low rent for 20 years and didn’t want to pay today’s prices, then it makes total sense that they’d have to leave. I’m getting ready to sell my house and am not going to sell it for the price it was worth 15 years ago, I’m going to get today’s fair market value. I’m definitely not a sprinkles fan and find their product sub par, just been in real estate long enough to understand all sides and hope everyone else will too.

  • Z

    You make a fair point about the market, TMC, but analogy to a private home sale is not quite apt. If you’re selling your home, you’re choosing to leave, not kicking someone else out. I suspect what’s stuck in 1Zima’s craw is that this sort of situation is essentially a financial eviction. Yes, the landlord should be entitled to a fair rent. But fair doesn’t always mean top market dollar. The community clearly suffers when established, beloved operations are displaced by faddish, high-turnover shops that no one remembers a few years from now. (See. e.g., much of Snider Plaza.) There should be some value attached to consistency and roots, but too often it comes down to: “What’s the highest dollar figure I can get if I hit the reset button today.” It’s a matter of longer term, value-based thinking versus shorter term, profit-based thinking. I find it hard to believe BR wasn’t willing to come up in rent to something reasonable.

  • HP75

    The Plaza at Preston Center. Bought and paid for decades ago by the family that owns it today. It’s probably throwing off 600-800k per month in rents. And if they don’t trade the old ice cream shop for something new and trendy, well they just might miss out on a few more dollars. Yeah, my heart just swells with understanding for their predicament.

  • NFW

    I’m sorry, folks. The center is not there for the whims of the community. They are in the business to make money. There is a lovely BR on Greenville that will accomodate your sweet tooth.

  • Parkie

    Why all the love for the BR? They weren’t nice to customers, were stingy with the scoop sizes, and the place was run down and often dirty. I say good riddance.

  • T-Bone

    I agree with Parkie, good riddance……

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